Dazzle Dry | Love Collection
art direction, concepting, creative execution, social media development
Led the concept, art direction, and execution of the Love Collection campaign—celebrating love in all its forms. From self-love to the love shared across all people and skin tones, the campaign embraced inclusivity and authenticity through color and story. Oversaw photoshoot planning and creative direction to highlight Dazzle Dry’s non-toxic, clean formula in a way that felt vibrant and empowering. Designed paid media and social assets that brought the message to life with warmth, confidence, and heart.
Dazzle Dry | Ethereal Glow Collection
art direction, concepting, creative execution, social media development
Concepted and art directed the Ethereal Glow Collection campaign—a celestial-inspired story that captures the shimmer and dimension of colors that transcend earthly beauty. Led photoshoot planning and creative execution, using lighting and reflective effects to highlight each polish’s luminous, otherworldly finish. Developed visual assets for paid media and social that brought the collection’s radiant, futuristic energy to life while showcasing Dazzle Dry’s clean, non-toxic formula.
Dazzle Dry | Desert Flame Collection
art direction, concepting, creative execution, social media development
Led the concept, art direction, and execution of the Desert Flame Collection campaign, inspired by the rich, warm hues of desert landscapes. Directed the photoshoot, using sand and creative lighting to play with the desert background and highlight the depth and vibrancy of each polish. Developed assets for paid media and social platforms, bringing the collection to life with a bold, sun-soaked aesthetic.
