Travel Costa Mesa
Summer Campaign
art direction, creative concepting, digital design
Led art direction, creative concepting, and digital design to refresh existing photography and video into a vibrant, sun-soaked summer campaign. Developed visual assets for paid media and social channels, incorporating the playful “SUN, FUN, YUM” copy to showcase Costa Mesa as a top food destination and an ideal spot for staycations and travelers. The campaign brought cohesion, energy, and a modern aesthetic to the brand while maximizing the impact of existing creative assets.
We’ve Got Good Taste Campaign
art direction, creative concepting, digital design, video concepting
Led art direction, creative concepting, and digital design for the “We’ve Got Good Taste” campaign, highlighting Costa Mesa’s vibrant beach, dining, shopping, and arts scene. Developed bold video spots and eye-catching designs for web, social, and paid media, amplifying the city’s reputation as a can’t-miss destination with good taste in food, art, shopping, and stays. The campaign brought energy, cohesion, and a playful, engaging aesthetic that captured the spirit of Costa Mesa.
