Vrbo Fiesta Bowl
creative concepting, digital design, print design
Led creative concepting, digital design, and print design for Fiesta Bowl’s 2022 CFP Semifinal marketing push. Using 3D billboards, dynamic photography, and video, the creative leaned into the joy of memory-making with friends and family while capturing the excitement of game day. Bold, energetic visuals brought the stadium experience to life, building brand awareness, energizing fans, and driving ticket sales across paid media, digital, and print channels.
Guaranteed Rate Bowl
art direction, creative concepting, digital design, print design
Led creative concepting, digital design, and print design for the Guaranteed Rate Bowl, one of college football’s premier end-of-season games. Developed campaigns across digital, print, and immersive media—like 3D billboards, dynamic photography, and video—highlighting the excitement of the game and driving ticket sales. Campaigns, including the Bleachers and Caesars Fan Lounge, surpassed goals with 38+ million impressions, filling stadiums and energizing fans.
